We’ve helped 50+ support, success, and sales teams deploy AI assistants that feel like real teammates.

Here’s how the chatbot evolved from a standalone product into a fully integrated UX—and why you need more than just “The Bot” on your website.

1. Embrace role-based assistants

• Not every conversation is the same. A single website bot answering “What are your hours?” can’t handle a complex onboarding question.
• Break your UX into specialized AI agents: one for front-desk SDR outreach, one for Tier-1 support, one for customer success check-ins, and so on.

2. Leverage contextual interfaces

• Your sales AI lives in your CRM and web chat widget; your support AI lives inside Zendesk or Intercom; your success AI lives in your product UI.
• By placing each assistant where your team already works, you cut context switches and drive adoption.

3. Unify under one experience

• Though specialized, these bots share the same knowledge base and tone, so customers feel a seamless journey from sales to support to renewal.
• A unified design system and consistent conversational style ties everything together.

Tactical Breakdown

• Role-based assistants: Instead of “the chatbot,” think “AI SDR” on your homepage that can qualify leads, book meetings, and sync directly to Salesforce.
• Contextual interfaces: Embed your support AI in Slack and your success AI inside the web app—no extra logins, no lost context.
• Unified UX: Share user profiles, history, and brand voice across bots so every interaction feels like talking to the same helpful team.

Of course, building and maintaining multiple bots manually is a headache—version control, updates, analytics, integrations… it adds up fast.

That’s why Twig provides a turnkey platform that lets you spin up and manage role-based assistants across every touchpoint—without reinventing the wheel.

With Twig, you can:

• Cut response times by 50% across support and success teams
• Boost lead-qualification rates by 30% with smarter SDR outreach
• Scale personalized onboarding without hiring more headcount

What’s your experience? Have you broken your chatbot into specialized assistants, or are you still running one-size-fits-all? I’d love to hear your tips.

🔗 Connect with me and comment “AI” below—I’ll send you a free trial invitation to see Twig in action!

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