Interview with Rutger van Faassen Information Banker

šŸš€ Fintech Fireside with Rutger van Faassen
Founder of Information Banker šŸŽ¤

šŸ‘‹ Welcome to FinTech Meetup! Tell us about yourself.

I’m Rutger van Faassen, founder of Information Banker. šŸ’¼
I help solution providers connect with banks & credit unions—and, more importantly, make those connections meaningful. šŸ¤ Whether you’re building for lending, onboarding, or customer experience, I bridge the gap between innovative fintechs and the financial institutions that need them. šŸ¦āœØ

šŸ”„ What’s big on your mind for 2025?

AI. Period. šŸ¤–

  • Everyone’s buzzing—but too many are still on the sidelines.
  • AI is the shift of our lifetime: if you're not experimenting, you're falling behind.

ā€œI’m passionate about helping financial leaders move from ā€˜wait and see’ to ā€˜test and learn.ā€™ā€

🧠 One of the most compelling AI use cases

  • Klarna’s success:
    • Cut customer-service FTEs by 700
    • Reduced call times from 11 min to 2 min
    • Maintained the same customer-satisfaction score
  • That’s real efficiency + real ROI—and banks & credit unions want in, they just don’t always know how to start.

šŸ’” 15+ years in the game—one key insight others miss

  1. Start with a human connection
    • Before pitching your product, share why you do what you do. Passion builds trust. ā¤ļø
  2. You’re selling to a team, not one person
    • Your champion must retell your story to 19 other decision-makers.
    • Make your story clear, memorable, and repeatable: if they can’t sell your value internally, the deal doesn’t move.

šŸ“² Want to connect with Rutger?

Whether you’re a startup, scale-up, or enterprise fintech—Rutger helps you win with banks.

#Fintech #AIinBanking #DigitalTransformation #CustomerExperience #BankingInnovation #SalesStrategy #Partnerships #FinancialInstitutions #FintechTrends #FutureOfFinance

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