Interview with Steve Craig - Peak IDV

🚀 Fintech Meetup Interview with Steven Craig, CEO of Peak IDV 🚀

đź‘‹ Who is Steven Craig & why is he here?
I’m the Founder & CEO of Peak IDV. We partner with solution providers and practitioners to help companies level up their digital identity game—making identity smarter, safer, and more efficient.

🔮 What’s big for 2025?

  • 🌍 Trade shows galore: Fintech Meetup, Merchant Risk Council, and more
  • 🤖 AI everywhere:
    • Challenge: Fraudsters using AI for sophisticated attacks
    • Opportunity: LLMs & automation boosting customer experiences

âś… KYC & Support pain points

  • Banks & payments firms verify thousands of customers each year
  • Common customer questions:
    • “I don’t have an SSN—what do I do?”
    • “My driver’s license is expiring—will that cause issues?”
  • 📞 These queries flood support and consume valuable time
  • 🤖 AI can automate responses and reduce ticket volume
  • 🌎 Regional differences matter: KYC/AML rules vary by country

🚀 Biggest challenge for fintechs?
Expanding globally means navigating complex, market-specific regulations. AI is your compass—guiding you through evolving fraud tactics and compliance shifts.

đź§  How can fintechs keep up?

  • Stay agile: monitor fraud trends, regulatory updates, and AI advancements
  • Embed AI at every stage of the identity journey

⚠️ One insight most fintechs miss
Digital identity isn’t “one-and-done” KYC at sign-up—it’s a continuous process that impacts:

  1. Onboarding (verifying new users)
  2. Authentication (ensuring ongoing security)
  3. Fraud detection (catching suspicious activity)
  4. Account takeover prevention

🎤 Final takeaway
Stay open-minded about how digital identity touches every stage of the fintech experience. Here’s to an exciting Fintech 2025! 🚀

#FintechMeetup #Fintech #FinancialServices

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