← All posts

support metrics

Agentic Customers vs Passive Users: Why CSAT vs NPS Isn’t the Only Metric That Matters
support metrics

Why CSAT and NPS Miss Your Best Customers

Agentic customers show ~40% higher lifetime value than passive users at the same CSAT — the metric gap that hides your most valuable accounts.

March 18, 2026·5 min read
CAC vs Churn — which one is killing your SaaS profitability?
support metrics

CAC vs Churn: Which Kills SaaS Profit Faster?

CAC vs churn — we ran the numbers on 1,000-customer SaaS. Fix CAC first under $5M ARR; fix churn first above $10M. Worked example inside.

March 18, 2026·7 min read