Qualified.ai is now Salesforce-only. If you're not on SFDC, here's the plan.
Post-acquisition, Qualified's product roadmap, new integrations, and feature velocity are Salesforce-side only. No new non-SFDC contracts are being signed. Existing HubSpot, Pipedrive, Dynamics, and Attio customers are grandfathered — but on a frozen roadmap. This page is the field guide: your four options, ranked, with a 21-day plan if you decide to move.
By Chandan Maruthi, CEO of Twig · Updated May 2026
What changed in 2026
Salesforce acquired Qualified
Qualified.ai is now part of the Salesforce family. The acquisition closed in 2026.
Roadmap consolidated to SFDC
Engineering investment, new integrations, and product velocity are Salesforce-side. Other CRM integrations are in maintenance mode.
No new non-SFDC contracts
Existing HubSpot, Pipedrive, Dynamics, Attio, Close, Folk customers continue on current contracts — grandfathered, not actively supported.
The practical effect: if you're on HubSpot, Pipedrive, Dynamics, Attio, Close, or Folk, your Qualified instance still works — but new product, new integrations, and new agent capabilities are flowing to Salesforce customers first, and eventually exclusively.
Your four options
Most non-SFDC Qualified customers are running this exact decision tree. Below is the honest read on each path — including the case for staying.
| Criterion | Stay on Qualified | Switch your CRM to SFDC | Move to Twig Sera | Build in-house |
|---|---|---|---|---|
| CRM you can use | Any (today) | Salesforce only | Any — HubSpot, Pipedrive, Dynamics, Attio, Close, Folk | Any |
| Future feature roadmap | Frozen — Salesforce-side only | Full Qualified roadmap | Active — chat, voice, email, agents | You build it |
| Voice channel | If you build it | |||
| Time to live | Already live | + Salesforce migration (months) | 2–4 weeks | Quarters |
| Engineering effort | None | High (CRM migration) | Low (configure, not build) | High |
| Annual cost (typical) | Existing contract | Qualified + SFDC licenses | $5 / resolved ticket | Eng salary × 2–4 |
| Lock-in | Increasing (no new CRM support) | High — Qualified + SFDC bundle | Low — managed, CRM-agnostic | None (but high build cost) |
When to stay
You're early in a multi-year contract, current Qualified workflows cover your inbound, you have no near-term plans to add voice or email, and SFDC migration is not on the table. Re-evaluate in 12 months.
When to move
You're mid-cycle, need voice or email coverage, want active product investment, or your renewal is within 12 months. Most non-SFDC teams we've talked to fit this shape.
By CRM
The migration play differs by CRM — different integrations, different switching costs, different urgency. Pick yours.
HubSpot
Largest non-Salesforce segment. Most Qualified-on-HubSpot teams are quietly evaluating right now.
Twig Sera vs Qualified for HubSpot →Pipedrive
Sales-team-led, mid-market. Easier to switch — Pipedrive integrations on AI SDR are thinner than HubSpot's.
Twig Sera vs Qualified for Pipedrive →Microsoft Dynamics
Enterprise. Longer sales cycle but higher ACV. Sera's voice channel matters here — Dynamics teams often run inbound on both call + chat.
Dynamics migration notes →Attio · Close · Folk
Newer CRMs, technical buyers. Evaluate fast. Qualified support here was already thin; the SFDC pivot ends it.
Notes for Attio / Close / Folk teams →Why Sera is the natural next-best for non-SFDC teams
Three structural reasons. Each maps to a thing Qualified is either no longer prioritizing or never offered.
CRM-agnostic by design
Sera ships with native integrations for HubSpot, Pipedrive, Microsoft Dynamics, Attio, Close, Folk — and a generic webhook layer for anything else. No vendor preference baked in.
Voice + chat + email out of the box
Qualified is chat-only. Sera answers your phone line, replies to demo-request emails, and runs your site chat — one agent, three channels. 24/7 by default.
Active product, not maintenance mode
Twig ships a new agent capability roughly every two weeks. The platform was built post-LLM, so the model swap, the eval stack, and the routing layer aren't legacy code.
People also ask
Is Qualified.ai actually going away for non-Salesforce customers?+
Not in the short term. Existing non-SFDC customers are grandfathered indefinitely on current plans. The structural change is that the product roadmap, new integrations, and feature velocity are now Salesforce-side. No new non-Salesforce contracts are being signed. In practice that means a slow-motion end-of-investment, not a forced shutdown.
Should I migrate today or wait?+
If you're under 12 months into a Qualified contract on HubSpot, Pipedrive, Dynamics, Attio, Close, or Folk, start evaluating now. Migration windows compress as the field of alternatives gets crowded. The two highest-leverage moves in the next 60 days are: (1) audit which Qualified features you actually use, (2) pilot one alternative on a single workflow.
Can Twig Sera do everything Qualified Piper does?+
For inbound chat-based demo qualification — yes, plus voice and email. For deep Salesforce-native workflows (live-view of accounts inside SFDC, conditional routing tied to SFDC opportunities), no — that's Qualified's actual moat and it's not portable. If you're on SFDC, stay on Qualified. If you're not, Sera covers chat + voice + email natively.
What does the migration cost?+
Twig charges $5 per resolved ticket with a free tier (100 AI answers/month). There's no per-seat license, no setup fee, no migration fee. Most teams replace a Qualified contract that runs $36K–$120K+/year with a Sera spend in the $12K–$40K range at comparable volume.
How long does the migration take?+
Two to four weeks for a typical SaaS team. Week 1: install Sera on the site, connect your CRM, audit help-center content. Week 2: human-review pilot. Week 3: autonomous on tier-1 intents. Week 4: expand. See the 21-day plan for the full week-by-week.
What about our existing Qualified booking links and chat playbooks?+
Both port cleanly. Sera reads chat playbooks as a content source; booking handoffs continue to use your existing Calendly, HubSpot Meetings, or Chili Piper. Most teams keep their CRM, calendar, and helpdesk; only the AI SDR layer changes.
Talk to us about your migration plan
30-min call. We'll look at your current Qualified workflows, your CRM, and your timing. If Sera isn't the right answer, we'll say so.
SOC 2 Type II · No credit card required · Live in 2–4 weeks
