The AI receptionist that books the job while you're on one.
Sera answers every call, text and web chat 24/7 — on a roof, under a sink or at 2am. She books estimates and service calls, sorts emergencies from routine work by your rules, and texts back anyone you couldn't pick up.
From $49/mo · 15-day free trial, voice included · No sales call
Caller
Our furnace just quit and it's 30 degrees out. Can someone come tonight?
Sera
I'm sorry — no heat in this cold is an emergency. What's the address, and is anyone in the home elderly or very young?
Caller
88 Birch Lane. Two kids under five.
Sera
Thank you. I'm sending this to our on-call tech right now — they'll call you back shortly to confirm a time.
Emergency sent to the on-call tech with address and details
Try it right now
Call (650) 795-7838 and ask to book an AC tune-up.
That's Sera, live. Same agent your customers would reach — no form, no sign-up.
If you don't pick up, they call the next guy.
You can't answer from a crawlspace
You and your techs are on jobs all day. Every call you let ring is a customer scrolling to the next listing.
Emergencies don't wait for business hours
Burst pipes, no heat, a dead panel — the highest-value calls come at night and on weekends, straight to voicemail.
Messages don't book jobs
An answering service hands you a list of names to call back tomorrow. Half of them already hired someone.
The office work of a trade business, covered.
Sera works from your own information — services, service area, hours, price ranges and on-call rules — and handles the phone work your office manager would hand to anyone.
Service calls & estimates
Gets the job type, address and access details, offers open windows and books the visit or estimate.
Emergency triage & dispatch
Spots emergencies by your rules — flooding, no heat, sparks — and sends them to your on-call tech right away.
Pricing & service-area questions
Answers "do you service my town?" and gives your trip charge or price ranges for common jobs.
Reschedules & ETAs
Moves appointments and answers "when is the tech coming?" from your schedule.
Maintenance plan bookings
Books seasonal tune-ups and explains your maintenance plans to customers who ask.
Missed-call text-back
Texts anyone whose call you couldn't take, so the job comes to you instead of the next listing.
Transfer to you or the office
Hands live calls to the owner, dispatcher or office with a summary, or books a callback.
From $49/mo · No credit card
One dispatcher. One record. Every channel.
Phone, text, website chat or email, it's the same Sera with the same memory — and you see one conversation per customer, not four.
Phone
Forward your business line, or just overflow and after-hours. Sera answers on the first ring.
Text
Booking confirmations, tech ETAs and replies to customers who text you.
Website chat
A chat on your site that books an estimate at 9pm instead of a contact form.
Answers routine questions in your inbox and routes the rest.
Jobs and notes where your team already looks.
Bookings land in your schedule or calendar; call notes go to your inbox, phone or CRM.
- Gmail
- HubSpot
- Salesforce
- Slack
- All integrations →
Live the same day.
Step 1: Forward your line
Point your business number, overflow or after-hours line at Sera. Add the chat to your website with one snippet.
Step 2: Sera learns your business
Services, service area, hours, price ranges and what counts as an emergency. Paste your website and fill in the gaps.
Step 3: Live same day
Most shops are answering calls in under 30 minutes. Adjust what she books and escalates any time.
From $49/mo · No credit card
Guardrails & trustShe books jobs. She doesn't make promises you can't keep.
Only the prices you set
Sera quotes trip charges and ranges you've given her — never a firm price for a job a tech hasn't seen.
Emergencies go to a human
You define what's an emergency and who's on call. Sera sends it to them immediately and tells the customer what happens next.
Every conversation on record
Each call and chat is logged with a full transcript, so you can see exactly what was said and promised.
SOC 2 Type II
Independently audited security controls. Encryption in transit and at rest. Your data is never used to train shared models.
What are missed calls costing your business?
Plug in your own numbers. This is an estimate, not a promise.
Calls that hit voicemail while you're on jobs or closed.
Share of answered calls that turn into a booked job.
Average invoice for a booked job.
Est. job revenue recovered
$6,062/ mo
~17.3 booked jobs a month
About 123× what Sera costs.
Estimate only. Assumes ~4.33 weeks per month and that Sera answers every one of those calls. Revenue shown is the first ticket only, not replacements, plans or repeat work. Actual results depend on your call mix, season and pricing.
From $49/mo. Pay when she's paying for herself.
Every plan starts with a 15-day free trial, voice included. No credit card.
Starter
$49/ month
Sera on your phone line and your website, for less than one missed customer.
- 500 AI chats a month
- Voice minutes included
- Live in under 30 minutes
- Cancel anytime
Growth
$499/ month
For busy front desks: more chats, more voice minutes, full automation.
- 2,000 AI chats + 300 voice minutes
- Booking, missed-call recovery, human handoff
- Multi-language support
- Advanced analytics and priority support
Appointment booking, missed-call text-back, live transfers and multi-language conversations are included on Growth and above.
From $49/mo · No credit card
Sera vs. the other ways to cover the phones
Generic categories, not vendors. Costs are typical ranges — your market will vary.
| Sera | Hire a CSR | Live answering service | Enterprise AI receptionist | |
|---|---|---|---|---|
| Cost | From $49/mo | ~$40K–$55K/yr + payroll | ~$200–$500/mo, per-minute | Custom quote via sales |
| 24/7 coverage | Yes | Business hours | Yes | Yes |
| Books the job | Yes, into your schedule | Yes | Takes a message | Varies |
| Emergency dispatch | By your rules, instantly | If they're on shift | Pages on-call | Varies |
| Setup time | Same day | Weeks to hire + train | Days to script | Weeks of implementation |
| Contract | Monthly, cancel anytime | Employment | Often monthly minimums | Typically annual |
Scroll the table sideways →
What contractors ask first.
How does an AI receptionist for plumbers work?
Sera answers every inbound call in a natural voice. She works out the job — clogged drain, water heater, leak — checks urgency against your rules, and books the visit or sends emergencies to your on-call tech. Routine questions like service area and trip charge she answers herself.
Can AI handle HVAC call answering?
Yes. Sera handles no-heat and no-cool calls, maintenance and tune-up bookings, and replacement estimate requests, using your service list, hours and emergency rules.
Does this work as an AI dispatcher for electricians?
Sera takes the job type, address and access details, books the visit, and texts a confirmation. Anything you mark as an emergency — no power, sparks, burning smell — goes straight to whoever is on call.
What is missed-call text-back for HVAC and home services?
When you can't take a call, Sera texts the caller back with a short message asking what they need and offering to book. The customer gets a reply instead of a voicemail beep. Missed-call text-back is included on the Growth plan and above.
How is this different from a regular answering service?
An answering service takes a message and you still have to call back, qualify the job and schedule it. Sera books the job in the same conversation and sends emergencies to your on-call tech. Tell us which field service software you use and we'll confirm whether she books straight into it.
How much does this cost compared to hiring a CSR or answering service?
Sera starts at $49/mo, covers nights and weekends, and books jobs rather than taking messages. Booking, missed-call text-back and live transfers are on the Growth plan and above. Try her first: call (650) 795-7838.
Stop sending jobs to voicemail.
Sera answers your phones, texts and chat tonight. From $49/mo · 15-day free trial, voice included · No sales call.
SOC 2 Type IICancel anytime
