The AI ISA that answers every lead in seconds.
Sera answers buyer and seller calls, texts and website chats 24/7 — sign calls during showings, Sunday-night browsers, listing questions at midnight. She qualifies on timeline, financing and areas, books showings and listing appointments, and hands hot leads to an agent.
From $49/mo · 15-day free trial, voice included · No sales call
Caller
I'm looking at the 3-bed on Maple Ave. Can I see it this weekend?
Sera
Happy to set that up. Are you working with an agent yet, and have you talked to a lender?
Caller
No agent. We're pre-approved up to 600.
Sera
Great. I have Saturday at 11 or Sunday at 2 with Jordan from our team. Which works?
Showing booked, pre-approved buyer sent to the listing agent
Try it right now
Call (650) 795-7838 and ask to see a listing this weekend.
That's Sera, live. Same agent your leads would reach — no form, no sign-up.
The lead you called back tomorrow already has an agent.
You can't answer during a showing
Sign calls and portal inquiries come in while you're in a listing appointment or at a closing. Every one you miss goes to whoever picks up.
Buyers shop at night and on weekends
The busiest browsing hours are your off hours. A lead that waits until Monday morning has usually moved on.
Agents chase leads that aren't ready
Without qualification, your agents spend hours on people who are a year out — while ready buyers wait.
The inside-sales work of a real estate team, covered.
Sera works from your team's own information — listings, service areas, agents, hours and qualification criteria — and does the first conversation an ISA would.
Listing & sign-call questions
Answers price, beds, baths, HOA and availability from your listing information, and captures the caller's details.
Buyer qualification
Asks your questions — timeline, financing, price range, areas, must-haves — and tags the lead for your agents.
Showing requests
Offers the times you've made available and books the showing with the right agent.
Seller & listing leads
Takes the property details and motivation, and books a listing appointment or valuation call.
Missed-call text-back
Texts anyone whose call you couldn't take, so a sign call gets a reply instead of a voicemail beep.
Hot leads to an agent
Transfers ready buyers and sellers live with a summary, or books a callback when agents are out.
From $49/mo · No credit card
One ISA. One record. Every channel.
Phone, text, website chat or email, it's the same Sera with the same memory — so a buyer who texted Friday doesn't start over when they call Sunday.
Phone
Forward your team line, sign-call numbers or after-hours. Sera answers on the first ring.
Text
Showing confirmations and replies to leads who text in.
Website chat
A chat on your IDX site that qualifies and books instead of a contact form.
Replies to inquiry emails and routes leads to the right agent.
Leads where your agents already work.
Qualified leads and conversation notes go to your inbox or CRM; showings land on agent calendars.
- Gmail
- HubSpot
- Salesforce
- Slack
- All integrations →
Live the same day.
Step 1: Forward your lines
Point your team line, sign-call numbers or after-hours at Sera. Add the chat to your website with one snippet.
Step 2: Sera learns your team
Listings, areas, agents, showing windows and the qualification questions you want asked. Paste your website and fill in the gaps.
Step 3: Live same day
Most teams are answering leads in under 30 minutes. Adjust routing and qualification any time.
From $49/mo · No credit card
Guardrails & trustShe qualifies leads. She doesn't give advice.
No legal, lending or pricing advice
Sera doesn't advise on offers, contracts, rates or what a home is worth. Those questions go to an agent or your lender partner.
Qualifies on criteria, not on people
Sera asks about timeline, budget, financing and must-haves — the home, not the household — and treats every lead the same way.
Every conversation on record
Each call, text and chat is logged with a full transcript, so you can see exactly what was said.
SOC 2 Type II
Independently audited security controls. Encryption in transit and at rest. Your data is never used to train shared models.
What are missed leads costing your team?
Plug in your own numbers. This is an estimate, not a promise.
Calls, texts and inquiries not answered within minutes.
Share of answered leads that eventually close with you.
Your side of an average closed deal.
Est. commission recovered
$11,691/ mo
~1.3 closings a month
About 238× what Sera costs.
Estimate only. Assumes ~4.33 weeks per month and that Sera answers every one of those leads. Commission shown is the eventual value of a month's leads — real estate closes over months, not weeks. Actual results depend on your market, lead sources and agents.
From $49/mo. Pay when she's paying for herself.
Every plan starts with a 15-day free trial, voice included. No credit card.
Starter
$49/ month
Sera on your phone line and your website, for less than one missed customer.
- 500 AI chats a month
- Voice minutes included
- Live in under 30 minutes
- Cancel anytime
Growth
$499/ month
For busy front desks: more chats, more voice minutes, full automation.
- 2,000 AI chats + 300 voice minutes
- Booking, missed-call recovery, human handoff
- Multi-language support
- Advanced analytics and priority support
Appointment booking, missed-call text-back, live transfers and multi-language conversations are included on Growth and above.
From $49/mo · No credit card
Sera vs. the other ways to answer leads
Generic categories, not vendors. Costs are typical ranges — your market will vary.
| Sera | Hire an ISA | Live answering service | Enterprise AI agent | |
|---|---|---|---|---|
| Cost | From $49/mo | ~$45K–$75K/yr + splits | Per-minute or per-call billing | Custom quote via sales |
| 24/7 coverage | Yes | Business hours | Yes | Yes |
| Qualifies the lead | Your questions, every time | Yes | Takes a message | Varies |
| Books showings | Yes, on agent calendars | Yes | No | Varies |
| Setup time | Same day | Weeks to hire + train | Days to script | Weeks of implementation |
| Contract | Monthly, cancel anytime | Employment or split | Often monthly minimums | Typically annual |
Scroll the table sideways →
What team leads ask first.
What is an AI real estate ISA?
An AI ISA (inside sales agent) does the first conversation with a new lead: it answers the inquiry, qualifies the buyer or seller on your criteria, and books a showing or listing appointment for an agent. Sera does that over phone, text, website chat and email, 24/7.
How does AI real estate lead qualification work?
When a lead calls, texts or chats, Sera has a natural conversation using your questions — timeline, financing, price range, areas, must-haves. She tags how ready the lead is, sends hot leads to an agent and books the next step.
Can Sera book showings onto agent calendars?
Yes — Sera offers the showing windows on the calendar you connect and books the time the lead picks, with a confirmation text. Tell us which real estate CRM you use and we'll confirm whether leads go straight into it or to your inbox.
How fast does Sera respond to a new lead?
Immediately, for every lead that calls, texts or chats — she picks up on the first ring and replies to texts and chats in seconds, at any hour.
How much does this cost compared to hiring an ISA?
Sera starts at $49/mo, works nights and weekends, and handles leads in parallel. Booking, missed-call text-back and live transfers are on Growth and above. Hear her first: call (650) 795-7838.
Stop sending buyers to voicemail.
Sera answers your leads tonight. From $49/mo · 15-day free trial, voice included · No sales call.
SOC 2 Type IICancel anytime
