AI SDR — Qualify Inbound Leads & Book Demos Automatically
AI sales development representative that qualifies inbound website leads in real time, books demos onto rep calendars, and follows up on missed connections — for less than one SDR seat.
Starts at $999 /month · unlimited inbound leads, all major CRMs supported
TL;DR
Sera qualifies inbound website leads in real time, books demos onto rep calendars, and follows up on missed connections. Companies using Sera book 50–80% more demos from the same lead volume — replacing the entire inbound SDR motion at a fraction of the cost.
Why Inbound Sales & SDR teams use Twig
Sera, Twig's AI sales development representative, qualifies every inbound website lead within 60 seconds — then books a demo directly onto the right rep's calendar based on your routing rules. She handles long-tail follow-up on missed connections, qualifies cold inbound calls, and replaces the entire top-of-funnel SDR motion. Companies using Sera typically convert 50–80% more inbound demo requests into booked meetings while eliminating SDR payroll.
Key Takeaways
- ✓Qualifies inbound leads (website forms, content downloads, ad campaigns) within 60 seconds
- ✓Books demos directly onto rep calendars based on routing rules (territory, segment, ICP fit)
- ✓Handles cold inbound calls and chat — runs full qualification conversations
- ✓Follows up on no-show demos, missed connections, and warm-but-not-ready leads
- ✓Pushes fully-qualified leads into Salesforce, HubSpot, or your CRM with notes
- ✓Costs a fraction of one SDR seat; handles unlimited concurrent leads, 24/7
Inbound Sales & SDR Support Challenges
Inbound demo requests get a 4-hour callback — by then the lead has moved on
SDR hiring is slow, expensive, and turnover is constant
Reps complain leads are unqualified — but SDRs don't have time to qualify properly
Weekend/evening inbound leads die because SDRs aren't working
Long-tail follow-up gets dropped after 2–3 attempts; pipeline leaks
How Sera handles a typical inbound demo request
A prospect fills out your "request a demo" form at 2:47am Pacific (they're in London):
- Sera initiates an outbound call within 60 seconds (or email if voice is off-hours per region)
- Runs a natural qualification: company size, role, current stack, timeline, budget
- Scores the lead as ICP fit
- Pulls AE availability for the EMEA territory
- Books a 30-minute demo for Wednesday 10am London time
- Pushes full qualification notes into Salesforce
- Sends the prospect a calendar invite + pre-demo briefing email
The next morning, your EMEA AE has a fully-qualified demo on the calendar with structured notes — instead of a 4-hour-old stale lead.
What Sera covers for inbound sales motions
Real-time inbound qualification — Calls every demo request and contact-sales form within 60 seconds. Runs natural qualification conversations using your framework (BANT, MEDDIC, custom).
Routing & demo booking — Books qualified demos directly onto AE calendars based on territory, segment, deal size, vertical. Integrates with Calendly, Chili Piper, HubSpot Meetings.
Long-tail nurture — Follows up on no-shows, reschedules, and warm-but-not-ready leads across 30/60/90 day cadences. Nothing falls through the cracks.
Cross-channel coverage — Voice, text, email, web chat. Handles whichever channel the lead prefers, in whichever language they speak.
Why teams replace inbound SDRs with Sera
Inbound SDR ROI has been brutal for years — high turnover, inconsistent quality, expensive overhead. Sera eliminates the entire inbound layer: every demo request gets contacted in under 60 seconds, every qualified lead gets booked, every cold lead gets long-term nurture. Most teams keep their outbound SDRs (where humans still outperform) but replace the inbound qualification motion entirely with Sera — saving $250k+/year on a typical mid-market sales org.
Frequently Asked Questions
What is AI inbound lead qualification?
AI inbound lead qualification means using an AI agent to handle the conversation, qualification, and meeting-booking workflow that an SDR or BDR would normally do. The AI contacts each inbound lead within 60 seconds, runs a natural qualification conversation (BANT, MEDDIC, or your framework), scores fit, and either books a demo or routes to nurture.
How does an AI SDR compare to a human SDR?
A human SDR costs $80,000–$130,000/year fully loaded, handles ~80 inbounds/day at peak, and only covers business hours. Sera costs a fraction of one seat, handles unlimited concurrent inbounds, works 24/7, and never has a bad day or burns out. Most teams use Sera for inbound qualification specifically — humans still handle outbound prospecting.
Can Sera book demos onto AE calendars?
Yes. Sera integrates with Calendly, Chili Piper, HubSpot Meetings, Salesloft, and Outreach to read AE availability and book demos based on your routing rules — territory, segment, deal size, vertical, etc.
How does an AI demo booking agent qualify leads?
Sera runs a natural conversation using your qualification framework — typically asking about company size, role, current solution, timeline, and budget. She scores fit against your ICP, decides whether to book a demo or route to nurture, and pushes structured qualification notes into your CRM (Salesforce, HubSpot).
What about AI lead qualification calls — does Sera call leads?
Yes. For high-intent inbound leads (demo requests, contact-sales form fills), Sera places an outbound call within 60 seconds via natural voice. For lower-intent leads (content downloads, newsletter signups), she initiates the conversation via email or SMS based on your playbook.
How is this different from a chatbot on my website?
Most website chatbots are rule-based and only handle the on-site conversation. Sera is a full AI agent — she handles voice calls, follow-up via text/email, books meetings onto specific rep calendars, runs multi-step qualification across channels, and integrates with your CRM as a real teammate would. The chatbot is one surface; Sera is the entire SDR workflow.
