The AI BDC agent for sales and service, 24/7.
Sera answers every sales and service call, chat and text — during the Saturday rush, at lunch and after close. She books test drives and service appointments, answers "is it still available?", and hands hot buyers to your sales team.
From $49/mo · 15-day free trial, voice included · No sales call
Caller
Is the gray 2023 RAV4 on your site still available? I'd like to drive it.
Sera
It is. I can set up a test drive — tomorrow at 10am or 4pm? Will you be trading anything in?
Caller
4pm. And yes, a 2017 Civic.
Sera
You're booked for 4pm. I've noted the Civic trade so your salesperson can have numbers ready.
Test drive booked, lead and trade details sent to sales
Try it right now
Call (650) 795-7838 and ask to book an oil change.
That's Sera, live. Same agent your customers would reach — no form, no sign-up.
Every unanswered call is a buyer on someone else's lot.
The BDC is buried in routine calls
"Is it still available?" "What are your service hours?" "Is my car ready?" Your reps spend the day on calls that never become appointments.
Service phones ring off the hook
Mornings in the service lane mean holds, hang-ups and advisors pulled off customers to answer the phone.
After-hours shoppers go to voicemail
Buyers research in the evening and call when they're ready. Voicemail at 8pm means a test drive at someone else's store.
The phone work of a dealership, covered.
Sera works from your store's own information — hours, departments, inventory pages, service menu and routing rules — and handles the calls your BDC and service desk would rather not.
Sales inquiries & test drives
Answers availability questions from your inventory, captures vehicle interest, trade and timing, and books the test drive.
Service appointments
Books oil changes, maintenance and repair visits, and answers service hours and loaner or shuttle questions from your policies.
Reschedules & status calls
Moves appointments and routes "is my car ready?" calls to the advisor with the customer's details.
Specials & general pricing
Shares the service specials and published offers you give her, and sends deal and financing questions to sales.
Parts inquiries
Takes the part, vehicle and VIN details and routes the request to your parts counter.
Missed-call text-back
Texts anyone whose call you couldn't take, so a shopper gets a reply instead of a voicemail beep.
Hot leads to a salesperson
Transfers ready-to-buy callers to sales live with a summary, or books a callback when the floor is busy.
From $49/mo · No credit card
One agent. One record. Every channel.
Phone, website chat, text or email, it's the same Sera with the same memory — so a shopper who chatted last night doesn't start over when they call this morning.
Phone
Forward your sales and service lines, or just overflow and after-hours. Sera answers on the first ring.
Website chat
A chat on your site that books a test drive at 11pm instead of a lead form.
Text
Appointment confirmations and replies to customers who text the store.
Answers routine questions in your inbox and routes leads to sales.
Leads and appointments where your team already looks.
Leads and call notes go to your inbox or CRM; appointments land in your schedule or calendar.
- Gmail
- HubSpot
- Salesforce
- Slack
- All integrations →
Live the same day.
Step 1: Forward your lines
Point your sales, service or after-hours lines at Sera. Add the chat to your website with one snippet.
Step 2: Sera learns your store
Departments, hours, service menu, specials and who takes which calls. Paste your website and fill in the gaps.
Step 3: Live same day
Most stores are answering calls in under 30 minutes. Adjust routing and escalation any time.
From $49/mo · No credit card
Guardrails & trustShe books appointments. She doesn't work deals.
No deal or financing terms
Sera never negotiates price, quotes a payment or discusses credit approval. Those calls go to sales or F&I.
Your routing rules
You decide which calls go straight to a person — hot buyers, unhappy customers, warranty disputes — and to whom.
Every conversation on record
Each call and chat is logged with a full transcript, so managers can see exactly what was said.
SOC 2 Type II
Independently audited security controls. Encryption in transit and at rest. Your data is never used to train shared models.
What are missed calls costing your store?
Plug in your own numbers. This is an estimate, not a promise.
Sales calls that hit voicemail, holds or after hours.
Share of answered sales calls that end in a sold vehicle.
Front + back gross on an average deal.
Est. gross recovered
$12,990/ mo
~5.2 vehicles sold a month
About 265× what Sera costs.
Estimate only. Assumes ~4.33 weeks per month and that Sera answers every one of those calls. Excludes service revenue. Actual results depend on your inventory, close rate and market.
From $49/mo. Pay when she's paying for herself.
Every plan starts with a 15-day free trial, voice included. No credit card.
Starter
$49/ month
Sera on your phone line and your website, for less than one missed customer.
- 500 AI chats a month
- Voice minutes included
- Live in under 30 minutes
- Cancel anytime
Growth
$499/ month
For busy front desks: more chats, more voice minutes, full automation.
- 2,000 AI chats + 300 voice minutes
- Booking, missed-call recovery, human handoff
- Multi-language support
- Advanced analytics and priority support
Appointment booking, missed-call text-back, live transfers and multi-language conversations are included on Growth and above.
From $49/mo · No credit card
Sera vs. the other ways to cover the phones
Generic categories, not vendors. Costs are typical ranges — your market will vary.
| Sera | Hire a BDC rep | Outsourced BDC / call center | Enterprise AI agent | |
|---|---|---|---|---|
| Cost | From $49/mo | ~$40K–$55K/yr loaded | Per-call or per-appointment fees | Custom quote via sales |
| 24/7 coverage | Yes | Store hours | Often extended hours | Yes |
| Calls handled at once | As many as come in | One | Depends on staffing | Many |
| Books appointments | Sales + service | Yes | Yes | Varies |
| Setup time | Same day | Weeks to hire + train | Weeks to onboard | Weeks of implementation |
| Contract | Monthly, cancel anytime | Employment | Typically annual | Typically annual |
Scroll the table sideways →
What dealers ask first.
How does an AI receptionist for car dealerships work?
Sera answers your calls, chat and texts in a natural voice. She works out whether the caller wants sales, service or parts, answers routine questions from your store's information, books test drives and service appointments, and transfers ready buyers to your sales team.
Does this integrate with our DMS (CDK, Reynolds, Dealertrack, Tekion)?
Sera books in the scheduling system or calendar you connect and sends leads to your inbox or CRM. DMS and dealer CRM setups vary, so tell us yours before you start and we'll confirm whether Sera books straight into it or hands each appointment to your team to enter.
What is dealership BDC automation?
It's using software to handle the BDC's inbound work — answering calls, qualifying shoppers and booking appointments — so your reps spend their time on the conversations that need a person. Sera takes the routine and after-hours calls and routes high-intent buyers to your team.
Can Sera handle service appointment scheduling?
Yes. Sera books maintenance and repair visits, answers service hours and shuttle or loaner questions from your policies, handles reschedules, and sends a confirmation text.
What happens with after-hours dealership calls?
Sera answers them live. After-hours shoppers get their questions answered and a test drive booked for the next day instead of a voicemail, and your team sees every conversation in the morning.
How much does this cost compared to BDC staffing?
Sera starts at $49/mo and handles calls in parallel, around the clock. Most stores use her alongside their BDC to absorb overflow and after-hours calls. Booking, missed-call text-back and live transfers are on Growth and above. Hear her first: (650) 795-7838.
Stop sending buyers to voicemail.
Sera answers your sales and service lines tonight. From $49/mo · 15-day free trial, voice included · No sales call.
SOC 2 Type IICancel anytime
