The AI dental receptionist that books patients 24/7.
Sera answers your phones, website chat and texts — at 7am, at lunch, after close. She books new patients and recalls, answers insurance and pricing questions from your own list, and hands anything clinical to your team.
From $49/mo · 15-day free trial, voice included · No sales call
Caller
Hi, I'm new to the area and need a cleaning. Do you take Delta Dental?
Sera
Welcome! Yes, we're in network with Delta Dental PPO. I have Tuesday at 9am or Thursday at 2pm — which works?
Caller
Tuesday at 9 is perfect.
Sera
You're booked. I'll text you a confirmation and our new-patient forms now.
New-patient appointment booked and confirmed by text
Try it right now
Call (650) 795-7838 and ask to book a cleaning.
That's Sera, live. Same agent your patients would reach — no form, no sign-up.
New patients call once. If no one answers, they book elsewhere.
The front desk is doing three jobs
Checking in patients, verifying insurance and answering the phone at the same time. Something gives, and it's usually the phone.
Early, lunch and after-hours calls hit voicemail
Patients call before work, at lunch and in the evening. A new patient who reaches voicemail rarely leaves a message — they call the next practice.
Routine questions eat the day
"Do you take my insurance?" "How much is a crown?" "What time is my appointment?" Each is quick. Fifty a day isn't.
The phone work of a dental front desk, covered.
Sera works from your practice's own information — hours, providers, insurance list, fee ranges and policies — and keeps to the scheduling and admin work your front desk would hand to anyone.
New-patient booking
Takes the patient's details and insurance, offers open times, books the first visit and texts a confirmation.
Recalls, reschedules & cancellations
Moves hygiene and follow-up appointments, offers the next open slot on a cancellation, and answers "when is my appointment?"
Insurance questions
Answers "do you take my plan?" from the insurance list you give her, and routes eligibility and benefits checks to your team.
Pricing & payment questions
Gives the price ranges you set for common procedures and explains payment options and financing you offer.
Dental emergency triage
Recognises urgent calls — pain, swelling, a broken tooth — and follows your rules: same-day slot, on-call dentist or ER guidance.
Missed-call text-back
Texts anyone whose call you couldn't take, so a new patient gets a reply instead of a voicemail beep.
Transfer to your team
Hands live calls to the front desk, office manager or billing with a short summary, or books a callback when they're busy.
From $49/mo · No credit card
One receptionist. One record. Every channel.
Phone, website chat, text or email, it's the same Sera with the same memory — and your team sees one conversation per patient, not four.
Phone
Forward your main line, or just overflow, lunch and after-hours. Sera answers on the first ring.
Website chat
A chat on your site that books a new patient at 10pm instead of a contact form.
Text
Confirmations, reminders and replies to patients who text the office.
Answers routine questions in the practice inbox and routes the rest.
Bookings and notes where your team already looks.
Appointments land in your scheduling system or calendar; call notes go to your inbox or CRM.
- Gmail
- HubSpot
- Salesforce
- Slack
- All integrations →
Live the same day.
Step 1: Forward your line
Point your main number, overflow or after-hours line at Sera. Add the chat to your website with one snippet.
Step 2: Sera learns your practice
Hours, providers, appointment types, insurance list, fee ranges and emergency rules. Paste your website and fill in the gaps.
Step 3: Live same day
Most practices are answering calls in under 30 minutes. Adjust what she books and escalates any time.
From $49/mo · No credit card
Guardrails & trustShe books visits. She doesn't diagnose.
No clinical advice
Sera doesn't diagnose, recommend treatment or tell a patient whether something can wait. Clinical questions go to your team, urgent ones by your rules.
Not for health information (yet)
Twig is SOC 2 Type II certified but not HIPAA compliant yet, so Sera shouldn't collect protected health information. Keep her to scheduling, insurance lists, pricing and general questions.
Your escalation rules
You decide what goes straight to a person — emergencies, billing disputes, unhappy patients — and every conversation has a full transcript.
SOC 2 Type II
Independently audited security controls. Encryption in transit and at rest. Your data is never used to train shared models.
What are missed calls costing your practice?
Plug in your own numbers. This is an estimate, not a promise.
New-patient calls that hit voicemail, lunch or after hours.
Share of answered new-patient calls that book a visit.
What a new patient is worth to you in their first year.
Est. new-patient value recovered
$8,660/ mo
~17.3 new patients a month
About 176× what Sera costs.
Estimate only. Assumes ~4.33 weeks per month and that Sera answers every one of those calls. Value shown is first-year value of new patients booked in a month. Actual results depend on your call mix, schedule and payer mix.
From $49/mo. Pay when she's paying for herself.
Every plan starts with a 15-day free trial, voice included. No credit card.
Starter
$49/ month
Sera on your phone line and your website, for less than one missed customer.
- 500 AI chats a month
- Voice minutes included
- Live in under 30 minutes
- Cancel anytime
Growth
$499/ month
For busy front desks: more chats, more voice minutes, full automation.
- 2,000 AI chats + 300 voice minutes
- Booking, missed-call recovery, human handoff
- Multi-language support
- Advanced analytics and priority support
Appointment booking, missed-call text-back, live transfers and multi-language conversations are included on Growth and above.
From $49/mo · No credit card
Sera vs. the other ways to cover the phones
Generic categories, not vendors. Costs are typical ranges — your market will vary.
| Sera | Hire a receptionist | Dental answering service | Enterprise AI receptionist | |
|---|---|---|---|---|
| Cost | From $49/mo | ~$2,200–$3,500/mo part-time | Per-minute or per-call billing | Custom quote via sales |
| 24/7 coverage | Yes | Office hours | Yes | Yes |
| Books after hours | Yes, into your schedule | No | Takes a message | Varies |
| Insurance & pricing answers | From your list and fee ranges | Yes | Rarely | Varies |
| Setup time | Same day | Weeks to hire + train | Days to script | Weeks of implementation |
| Contract | Monthly, cancel anytime | Employment | Often monthly minimums | Typically annual |
Scroll the table sideways →
What practice owners ask first.
How does an AI dental receptionist work?
Sera answers your calls, website chat and texts in a natural voice. She works out whether the caller is a new patient, an existing patient or has a billing or insurance question, then books the visit, answers from your practice information, or hands off to your team. Most practices are live the same day.
Can the AI book appointments into Dentrix or Open Dental?
Sera checks live availability and books in the scheduling system or calendar you connect. Practice management systems vary, so tell us yours before you start and we'll confirm whether Sera books straight into it or sends each booking to your front desk to enter.
What happens with after-hours dental calls?
Sera answers them live instead of sending them to voicemail. She books routine visits for the next open slot, follows your rules for emergencies, and your team sees every conversation in the morning.
Is this just an answering service?
No. An answering service takes a message and someone still has to call back. Sera books the appointment in the same conversation, answers insurance and pricing questions from your information, and only escalates what she shouldn't handle.
How does this compare to hiring a front-desk receptionist?
Sera starts at $49/mo and covers nights, weekends and lunch. Most practices use her alongside their front desk — she takes the phones when they're busy or closed, so they can focus on the patients in the chair.
Can patients tell they're talking to AI?
Sera speaks naturally and doesn't read a rigid script, and she'll say she's an AI assistant if asked. The best way to judge is to hear her: call (650) 795-7838.
Stop sending new patients to voicemail.
Sera answers your phones, chat and texts tonight. From $49/mo · 15-day free trial, voice included · No sales call.
SOC 2 Type IICancel anytime
